Barclays
Europe’s first peer to peer mobile payment service Pingit saw 1.2+ million UK downloads in the first year of launch.
Making payments straight-forward
Barclay’s pingit enabled Barclays account holders to send each other payments via text message. The Pingit product feature set grew, and eventually Pingit became a platform promoting payments to local businesses and charities. In parallel we launced Barclays flagship mobile app in June 2012, which became the app store’s highest ranking mobile banking app.
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Barclay’s partnered with ustwo design studio to launch Pingit in lean fashion with a quick turnaround.
The product evolved into a platform that cut across multiple businesses in Barclays. It enabled easier ways to pay friends, charities and businesses.
Corporate business started to get 20% of their new corporate clients, primarily because of Barclays Pingit.
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Back in 2012 internet banking was still taking off but mobile banking was just making a ripple.
How could you split the bill with friends via your mobile?
The UK’s faster payment service standard enabled banks to pave the way with faster payments.
Pingit made it possible to pay someone via their mobile phone number. Features expanded to allow easier payments to charities via different mediums. Finally QR codes became useful (eg. paying your electricity bill when it came through the front door).
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My role: Design lead working with studio director, engineering director and Barclay’s cross-functional team.
As we expanded we onboarded more product and UI designers, who revamped designs towards minimal aesthetics.
I also onboarded a UX researcher, and we conducted service design research with call centre staff to optimize the product and touchpoints coherence.
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Working with Barclay’s engineering leads whilst resolving issues between the new FDS standard and a 1960’s ATM mainframe.
Seeing our novel features like “shake to view app screen details” shortcutting customer troubleshooting conversations with Barclay’s call staff when visiting the call centres for a user research study.
Working with a sound design agency on sonic branding to align the user experience with the hero pingit sound.